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Why Your Business Should Have a Website

Today is the world of digital age -- the time more and more people go online in search of information especially about products, services or companies. So, at such point of time, not having a website could be the most shocking things if you happen to run a business. Without a website, your business will be missing out the one of the most dominant marketing tools accessible to you Your to-do-list never ends while running a business and building a website is one of the key essentials. With a website, people are more likely to find you and learn about your business’s products and services. With this in mind, having online visibility is crucial for engaging more with your business and giving customers stronger impression and assurance that you mean business. Here are 3 key factors for why you business should have a website

To gain more business credibility

Having a professionally designed website gives your business a genuine reflection which can attract consumers’ attentions and gain more business credibility. It is a great place to showcase your products galleries/portfolios/services as well as client’s testimonials about your business. You will have more business potentials because more and more consumers, today, browse on internet for the required products or services. With a website, you can demonstrate the actual dimension of your business and boost its credibility.

To Explore Wider Market

With a website, your business can become wider and sell products or services globally. Your business can be accessed from anywhere around the world whether you provide products or services. You can reach out to any potential market with your website and moreover, it is one of the most cost-effective ways to advertise you business around the globe.

To improve customer services

Your business website will be available 24/7/365 to both your regular and potential customers, providing convenience of assessing your products and services. Your website will serve as an online catalogue or brochure when your store is closed. Whether you want to add new products or services or advertise any upcoming events, you can easily and instantly update the information in your website, making your customers well-informed.

Contact PARMAX Web Studio for all kinds of website designs, developments and online promotion strategies. Check out our services and portfolios to help you decide.

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3 Essentials to Create a SEO Friendly Web Design

Building a stylish website does not necessarily ensures that it would attract traffic or improve your customer base. To attract a large amount of traffic into your website, optimizing your website design and coding for search engines is indispensable. Here, integration of search engine optimization (SEO) strategies in web design and development is critical boost your site’s online presence or visibility on search engines.

When many business owners think of SEO, they make sure to slot in certain relevant keywords to their website’s copy, blog posts or article submissions. But, they often fail to make their websites search engine friendly. There are several SEO techniques you can incorporate into your website other than keywords in your website copy.

Here are 3 techniques you should use for making your website SEO friendly:

Incorporate Social Media into your Website’s Design

Integrating social media components into your website’s design can help boost your website in search engine rankings because search engine crawlers give importance to social media and so do your potential customers. So, incorporate social media icons such as Facebook, Twitter, Pinterest, Google+, etc., into your website design and link them to your social your respective social media accounts.

Make your website design easily accessible

Search engine crawlers find it hard to read those websites that extensively use Javascript and flash elements and moreover, Javacript doesn’t function effectively on mobile devices. So, use Javasript sparingly in your website design and make sure the design loads quickly and properly in all browsers and smoothly navigable. And one more aspect is the use of Flash in your design. Flash is often devalued or ignored by search engine crawlers. So, also make sure that the flash element are used cautiously in your website design so search engines can easily crawl and access your website.

Have your keywords incorporated in images and different areas

Many people use keywords used in website copy, blog posts, and article submissions, they often miss out incorporating these keywords in images or other places. Optimizing your design images with keywords in alt text can boost the search ranking of your site. You will need to select the ideal image size ranging from 30 to 100kb with 72dpi resolution, so it loads properly and quickly without delay. You should also use keywords in title tags, Meta descriptions, H1, H2, H3 tags, bullet points, internal links, URLs. This technique definitely improves your search ranking.

By incorporating SEO friendly elements to your website design, you can boost your website’s visibility in search engines. So, update your site with these SEO friendly techniques this week, and see how your website’ ranking is affected in search engines.

To know more details on SEO friendly website design, contact us at: parmaxwebstudio.com

Contact PARMAX Web Studio for all kinds of website designs, developments and online promotion strategies. Check out our services and portfolios to help you decide.

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Differences between Logo, Brand Identity and Brand

People in design and marketing fields may have a good understanding on the differences between a logo, a brand identity and brand but normal people such as usual consumers often have lots of misconceptions regarding these terms.

Most spectrum of people would say that logo is a brand. And on other end, you will find people who would argue that a brand has so much more to do than a logo. Though it wouldn’t be wrong to say a logo a brand, it is important to understand the concepts concerning their definitions and applications.

So, for those who are a bit unclear about the differences between these terms – logo, brand identity, and brand, please read on. I have made the words quite simple to define each of them the easiest ways.

LOGO

A logo is the trademark graphical representation of an organization/company or person. It is regarded as the foremost element or mascot of the organization that stimulates consumers’ feelings. Usually, a logo comes with a typographic part that has the organization’s name although there are five basic logo types, namely --

Symbol or icon

Word mark

Letter mark

Combination mark (word + icon)

Emblem

Companies or organizations such as Apple, Nike, etc., which are well-known enough often use only the icon or mascot without the company name.

BRAND IDENTITY

A brand is not a physical element, but a concept or abstract thing and around which your company’s entire marketing framework is formed. It is what your customers feel and think about your company or organization when they experience your products and services. Visualizing the brand actually starts way before creating your logo and other corporate identities.

Brand can be defined from different angles. You can see it as the public image about your company and hence can include your logo, and the complete visual impact formed by a solid brand identity.

There are many other areas such as the tone of your written contents, and messaging/storytelling, customer services which are delivered to the consumers. The word brand is also often interchangeably used with your organization or company.

In quite simple language, a brand is a blend of how you want your company be defined and promoted and also how customers think and feel about your company or organization. parmaxwebstudio.com

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